Tuesday, April 22, 2014

Podcast assignment #2

RSS Feed
http://www.buzzsprout.com/22723.rss

URL Link
http://www.buzzsprout.com/admin/podcasts/22723/promotion


Script
Looking for an exciting career path at an exciting school? Look to majoring in communications at Rider University. In a prime location between Philadelphia and New York City, Rider University’s communication program is perfect for expanding and exploring the world of entertainment and media studies. A student can major in the following areas: Radio and Television, graphic design, web design, journalism, and public relations. The internship program is really what sets Rider University apart from other communication schools. Because of our location, students have been fortunate enough to take internships from famous fashion designers, popular radio shows like 94.5 PST, New Jersey 101.5, and 102.1, television networks such as ABC, NBC, and, MTV and sports teams like the Philadelphia Flyers, New Jersey Devils, and New York Yankees. Students in the communication program are entitled to join various clubs like the Rider University Television Network, 107.7 The bronc Radio show, the public relations society, The Rider News, and are privledged to be accepted into Lamda Pi Eta Communication National Honors Society. Come to Rider University for your talent to be explored and for your dreams to become accomplishments. 

Thursday, April 17, 2014

Economics Podcast


1.  How does podcasting fit into the organizational communication in business, non-profit, and academic contexts?
- Podcasting fits into the organizational communication by promoting a message or a product. Not only does podcasting advertise and communicate to the public, they also include discussion and analysis for viewers as well. Podcasting is good because it promotes interactivity and it is much less harsh than text giving the listener the option to listen, as opposed to forcing them to read due to the lower amount of attention required for audio. 

2.  Why does the speaker say that podcasting extends message?
Podcasting extends the message by having the ability to send in a variety of effective ways: audio, video, and the internet. Information in a podcast can be short, sweet, and to the point or can be extremely detailed. 

3. How does podcasting encourage participation culture according to the speaker?
podcast encourages the participatory culture because it pushes the users to take action and get involved. Based on the content of the podcast, listeners can add and include various other resources that can add to the show all together, encouraging media convergence of multiple sources from the user.

4. What are the three critical elements of development for a successfully media when the speaker talks about email, blogging, and online ad? Why does podcasting have the three elements?

 A. the most important is to give the users what they want and keep them engaged.
 B. The tools that the creators uses for the podcast that lets users access the podcast is crucial. You must give the user opportunities to find the content and links themselves.
 C. Creators of the podcast must make the content interactive for their users. Podcasting is pointless of no one is listening and interacting.

5. How does the concept of digital media convergence get applied in podcasting when the speaker discusses the compounding media?
Media convergence applies to podcasting by how it can be accessed from various mediums. Podcasts can be accessible from mobile phones, the internet, Youtube, tablets, and many other devices. They can listened to from virtually anywhere. Compounding media means how all of these different forms can transform into one form of media. 

Transmedia Storytelling 101



1. Why is transmedia storytelling important in digital convergence communication?
-Transmedia storytelling represents content being displayed across multiple sources of media to create a unified form of entertainment. Think of any popular movie franchise such as "The Hunger Games", is made up of a 4 movie series, action figures, social media accounts, dolls, merchandise, and music. 

2. Why can the media business be beneficial more from transmedia storytelling in distributing their productions?
-The media business benefits more from transmedia storytelling because it reflects "synergy". The media industry runs horizontally, wanting to find all ways possible to develop and expand into a wider range to attract different types of people all over. 

3. How can transmedia storytelling be beneficial for different bodies of audience in consuming productions?
- It can be beneficial for various audiences because it creates different segments to follow that can appeal to multiple types of people. For example, to appeal to the female demographic, the newest Spider Man series added a female love interest: Gwen Stacey. 

4. How can transmedia storytelling be worked out in terms of collective intelligence in the process of production?
-Transmedia storytelling can be worked in ways of collective intelligence by how "collective intelligence, to refer to new social structures that enable the production and circulation of knowledge within a networked society. Participants pool information and tap each others expertise as they work together to solve problems." 

5. How does transmedia storytelling encourage the interactivity with the audience?
 -It encourages interactivity by how the audiences then has incentive to add onto the media they had just consumed. 



Tuesday, April 15, 2014

Week 10 Articles


It’s the Audience, Stupid!

What is the new approach to storytelling and how is it being used to broaden audiences?
The new approach to storytelling in journalism is to incorporate an international aspect. Something not done before, journalists are beginning to incorporate global experiences and influences to add to their writing. For example, the heated debate of health care in U.S. is still raging on. Wouldn't be interesting and wise to look at other nations that have successful programs to model after? Wouldn't it be beneficial to see how other countries who had this problem tackle and achiever. Wouldn't it be influential to hear other world leaders speak, weighing their thoughts on the issue? Adding an international flare to writing brings a fresh perspective to journalism. 

How is digital media being used to engage audiences?
One way this article discusses digital media engaging with the audience was truly going out onto the street and asking for their opinions. With this data, BBC radio created a segment based on what the audience wanted to hear. It turned out to be a huge success because they had given people what they wanted to hear. Sometimes it take communications professionals such a journalists to go back to the people to see what they want to read and listen to. News is meant to be spread to the people, thus give the people the content that they want!

Give three specific examples of how you can incorporate storytelling into an article you write?
A few ways to improve storytelling would be adding a personal experience or vignette, to make the story more relatable to the audience. Another way to incorporate storytelling is taking resources from other content to show multiple sides in an argument or taking interviews to show diversity and variety in an article. Incorporating storytelling into communicational style of writing or journalism is not difficult, we are so used to telling just the facts, no fluff. However, storytelling is a creative way to add in details without using the "fluff".

All the Aggregation That’s Fit to Aggregate

What does aggregation mean?
According to this article, aggregation is defined as taking and sharing content from other people and media forms and making it your own. It is "taking words written by other people, packaging them on your own Web site and harvesting revenue that might otherwise be directed to the originators of the material." To others, this would be considered plagiarism but, in the media world this is a standard business model. 

Why does the author describe Arianna Huffington as “the queen of aggregation?”  Go to the Huffington Post and provide an example.
Arianna Huffington is known as "the queen of aggregation" because she has intelligently created a news corporations that targets and attracts various kinds of people with a diverse topics, subjects, and categories of what is considered news. Looking at the Huffington Post website, there are videos of kittens, how-to tutorials and articles for the latest hairstyles and fashion trends, posts from bloggers, and news reports. 

Is aggregation a threat to professional journalism – why or why not?
Personally I do not think aggregation is a threat to professional journalism. Some maybe argue it's copying, plagiarizing, and cheating by using other's work. However, in the field of communications and media sharing content is what we do. Our job is to to take a message and share with the community and the public. So would you consider sharing an article that is someone else's work with a group a threat or promotion and publicity? 

Photojournalism in the Age of New Media

A professional journalist receives a photo captured by a citizen journalist….

What are the positives?
-The positives is that the everyday citizen is getting involved in media and the communication process along with the importance of being involved with our world. The average person has the ability to be even more apart of our changing world, now having the ability to be their own content creators. 
Why does the professional journalist need to be careful?
-Professional journalists need to be careful in who they are receiving content from... Doing research on certain citizen journalists and content is beneficial. 
Why might the content of the photo be called into question?
-The content of the photo may be called into question in regards to what it is, where it came, who sent the image, and the purpose or the intention for sending or creating the image/ content.
How does citizen photojournalist impact the job of the professional photojournalist?
-Citizen photojournalists impact the jobs of professionals because now they are in competition for resource and content. Citizens photojournalists have the ability to be everywhere and right in the middle of the next story whereas professionals may not.